To launch Stephen Webster’s "8th Deadly Sin – GOSSIP" collection, we transformed the event space into an immersive environment that embodied the seductive danger of modern-day gossip. Drawing inspiration from the ring’s design—featuring mouths, eyes, and ears as symbols of gossip—we used dynamic visuals and bold colors, including a neon-lit atmosphere, to create a space that sparked conversation and captured the essence of the collection. The event not only showcased the allure of the eighth sin but also generated significant buzz and engagement among attendees.

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In this project, I led the visual direction, crafting the event space around the GOSSIP concept and the product’s core visual identity. I was responsible for creating all graphic and motion design materials, ensuring that every element aligned with the theme. Additionally, I designed the guest journey flow and floor plan, which guided the spatial layout and led to the creation of detailed scene concept sketches.