Creative Experience Design | Luxury Brand Event | Art Direction | Graphic Design | Immersive Experiential Event
An Evening Washed in Colour
Visual Direction and Graphic design for Luxury Event
OMEGA faced the challenge of launching its ‘Aqua Terra’ Watch collection with an immersive, high-end experience that truly captured the campaign’s essence. In response, The Department crafted sensory environments that blended performance, sound, light, scent, and art, immersing guests in the Aqua Terra world. The event’s impact was amplified by a dynamic all-white dining room, where shifting shades of color captivated the audience, culminating in enthusiastic endorsements from OMEGA ambassadors Zoë Kravitz, Eddie Redmayne, and Zhou Dongyu, leaving a lasting impression on all who attended.
Creative Direction
Collaborating closely with the Head of Creative and Creative Director, I led the visual concept development and multisensory interaction for the Omega "Every Shade of You" event. I crafted scene concept sketches and all graphic designs, working closely with 3D artists and print suppliers to ensure a high-quality, immersive brand experience.
Storytelling
I actively contributed to the storytelling and creative concept development for the Omega "Every Shade of You" event. This included designing the guest journey map and floor plan to ensure a seamless and immersive experience. Additionally, I worked closely with two other creative team members on deck design and copywriting, ensuring all visual content and brand language were consistently aligned with Omega's identity and style.
Motion Design - Digital Invite
