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OMEGA Every Shade of You

Multi-sensory Journey through a Land of Aqua Terra

AI1

Creative Experience Design | Luxury Brand Event  | Art Direction | Graphic Design | Immersive Experiential Event

An Evening Washed in Colour

Visual Direction and Graphic design for Luxury Event

OMEGA's ‘Aqua Terra’ launch featured an immersive, multi-sensory experience crafted by The Department, blending performance, sound, light, scent, and art to embody the campaign’s essence.​

The Department - Omega - 22nd March 2023 by Luke Dyson - LD1_0638.jpg

Creative Direction

Inspired by OMEGA’s Aqua Terra campaign, we transformed its distinctive colour worlds into immersive physical environments. Through spatial storytelling, sensory details and interactive moments, guests were invited to step inside the brand and experience the collection in a more personal way.

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Working alongside the Creative Director, I led the creative technology, interactive experiences and visual brand direction across the project, translating OMEGA’s brand world into a cohesive, premium and immersive guest experience.

Motion Design -  Digital Invite

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