Creative Experience Design | Pop-up Activity | Art Direction |
AI Generative Conceptual Sketch | Social Media Strategy
Nomo Blue Santa Pop-up Grotto 2023
This Christmas, Blue Santa and the NOMO Elves were on a mission to bring people together through the power of great tasting chocolate.
Building on the creative concept, I pioneered the use of Midjourney combined with Adobe Photoshop to develop the visual direction and create scene concept sketches for this project. This innovative approach efficiently visualized our ideas, allowing the client to clearly grasp the concept, leading to faster decision-making and smoother project execution.
Creative Direction
To celebrate that NOMO's delicious, plant-powered, and allergen-free chocolate can be enjoyed by everyone, we reimagined Santa’s grotto. Passers-by at London’s Westfield and Birmingham’s Bullring were invited to tell Santa why someone else deserved a gift. Visitors sampled NOMO’s Christmas range and recorded personalized video messages to send to loved ones, along with a free NOMO bar.
Social Media Impact
The event was supported on Social before, during and after the event, and attended by some amazing influencers to help drive footfall. We generated further buzz around each of the events using regional and lifestyle media, and gained national coverage will our poll of the most magical things about a British Christmas.
