AI-Generative Screen Content Design | Visual Direction
MONEY 20/20 Top Drone Immersive Flying Experience
To engage attendees and create a memorable highlight at the Money 20/20 conference in Las Vegas, we faced the challenge of delivering an experience that would stand out. In response, The Department designed an immersive drone racing event inspired by Top Gun, complete with a VR flight training session and a custom-built illuminated course. The impact was significant, as participants competed for the title of Top Drone Winner.
Creative Direction
Inspired by Top Gun, the Top Drone Academy honed the skills of elite drone pilots. Players entered the story through immersive performances by uniformed instructors, who issued missions and declared that only the best in a fierce competition would be crowned the Top Drone Winner. Game on!
Gaming Experience
In this project, I collaborated closely with the Creative Director to create the drone racing experience, including concept development, guest journey mapping, narrative, character design, and visual direction. Additionally, I was responsible for all graphic design in both the VR environment and the physical venue.
