AI-Generative Screen Content Design  | Visual Direction

AI-Generated Visual Performance in MINI x Lovecraft

In 2023, a prominent artist collaborated with various events, performing live poetry at a renowned venue and working with a composer for a public reveal at an international exhibition. Working closely with The Department’s Head of Content Innovation as the visual artist, I created the dynamic visual performance using AI-driven techniques like Stable Diffusion and Runway. Through this project, I explored new possibilities in music visualization and applied these innovations to enhance dynamic brand identities.