Brand marketing campaign main visual design | Business Practice for AI Generated technology
EVENT VISUAL IDENTITY & BRANDING
AI-Generated Visuals in Branding & Motion Design
In the fast-evolving automotive market, differentiation goes beyond the product—it’s about storytelling. For the launch of a leading automotive brand, I integrated traditional visual design with AI-driven innovation to craft a campaign that embodies the brand’s core values: innovation, sustainability, and electric power. Every visual element was designed to reinforce these principles, ensuring a compelling and future-forward brand presence.
Graphic Design - Yuqing Liu
AI-Generated Art/Visual Design - Yuqing Liu
The Vision
To encapsulate the essence of the concept, I envisioned a sleek, metallic ribbon, floating effortlessly in mid-air. This ribbon weaves its way through various scenes, embodying a dedication to sustainability and innovation. It represents not just a vehicle, but a journey—a driver's experience that promises limitless possibilities, beckoning them to follow their heart and ride the winds to wherever they yearn to be. Like the ever-present wind, this visual metaphor symbolizes the indispensable force propelling you forward on the road of life.
Integrating AI and Creative Design
Starting with a nascent idea, the project went through a two-day iterative process where AI-driven design suggestions were continually refined based on descriptive creative concepts and reference visuals. Instead of a prolonged design phase that could span weeks, the synergy of AI and human creativity yielded results in mere days. The AI technology served as both a guide and a tool, nudging the visuals to align closely with the envisioned concept while ensuring uniqueness and freshness in the final output.
