AI-Generative Screen Content Design  | Visual Direction

AI-Generated Visual Performance in MINI x Lovecraft

In 2023, Sophia became an official MINI ambassador, representing the brand at various events. As part of her role, she performed live poetry at Munich’s Sugar Mountain and collaborated with composer Des Lambert for a public reveal at Lovecraft during IAA. As the visual artist, I created the dynamic visual performance using AI-driven techniques like Stable Diffusion and Runway. Through this project, I explored new possibilities in music visualization and applied these innovations to enhance dynamic brand identities.