Brand marketing campaign main visual design | Business Practice for AI Generated technology
EVENT VISUAL IDENTITY & BRANDING
A Fusion of AI and Visual Creativity
In the rapidly-evolving automotive market, standing out is not just about the product, but how you present it. For the launch of a leading automotive brand, I embarked on a journey to combine traditional visual design with the prowess of AI technology, ensuring that the brand's core values - innovation, sustainability, eco-friendliness, and electric power - would shine brightly in every element of the campaign.
Graphic Design - Yuqing Liu
AI-Generated Art/Visual Design - Yuqing Liu
The Vision
To encapsulate the essence of the concept, I envisioned a sleek, metallic ribbon, floating effortlessly in mid-air. This ribbon weaves its way through various scenes, embodying a dedication to sustainability and innovation. It represents not just a vehicle, but a journey—a driver's experience that promises limitless possibilities, beckoning them to follow their heart and ride the winds to wherever they yearn to be. Like the ever-present wind, this visual metaphor symbolizes the indispensable force propelling you forward on the road of life.
Integrating AI and Creative Design
Starting with a nascent idea, the project went through a two-day iterative process where AI-driven design suggestions were continually refined based on descriptive creative concepts and reference visuals. Instead of a prolonged design phase that could span weeks, the synergy of AI and human creativity yielded results in mere days. The AI technology served as both a guide and a tool, nudging the visuals to align closely with the envisioned concept while ensuring uniqueness and freshness in the final output.
