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ATA Creativity Global (ACG)

Web Design for an Arts Education Company

Tools: Axture, Photoshop, Sketch
Period: 2 Weeks
Participation: UX 30% , UI 70%

This project demonstrates the official website I designed for ATA CREATIVITY GLOBAL (ACG), one of the leading educational institutions for study abroad services in China. ACG is an arts education company that was founded in 2006 and went public in the United States in 2019. Students here are predominantly aged from 15 to 30 years old and the company provides distinct art education for students. The company works with several international art schools and promotes art education in China.

The company wished to improve the user experience and visual identity of their official website to create the best brand impression for the customers. I was responsible for the UI design of the website in the creative team and I emphasized the market positioning and brand identity of the company through high-quality layout design and colour strategy.

web design

Web Design Showcase

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